Sprays only kill what crawls out. Roach-O is a bait — roaches carry it back to the nest inside your walls, and the whole colony dies. The hidden ones too.
Every night the same scene — switch on the kitchen light and they run for the cracks. You spray, a few die, and for a night it feels handled.
But the ones you killed were never the problem. Behind the slab, under the sink, inside the wall — the nest is still there, breeding faster than you can spray.

It uses the roaches' own habits against them — they take it home for you.
Mixed with milk into a paste, Roach-O smells like food. Roaches feed on it instead of your leftovers.
They return to the nest inside the walls and cracks — the hidden colony you never see.
The whole nest is wiped out from the inside — including the ones still hiding.

No hissing spray, no chemical cloud hanging over your food. You place the bait once and leave it alone — safe to use around the home when you follow the instructions on the pack.
One surprise most products won't tell you about — and it's the proof it's working.
More roaches appear — the hidden ones coming out to feed. This is the point, not a problem.
The bait reaches the nest. Numbers drop fast as the colony collapses.
A quiet kitchen. Switch on the light at night and nothing runs.
It means the hidden ones are leaving the nest to eat the bait — exactly what has to happen before they die. By day 7: saaf, or your money back at launch.
An effective bait that targets roaches at the source, a simple 4-step routine, and results within 7 days — at a price that makes sense for an everyday kitchen. Trusted by homes across Mumbai.


Roaches nest wherever it's warm and dark. Place Roach-O along the routes they actually use — sink corners, wall cracks, behind the fridge, around drains — and let it reach the colony for you.
We're selecting Mumbai households with a real cockroach problem to receive free trial packets and tell us exactly what happened by day 7. Tick the beta box when you join the waitlist.
We're completing quality and compliance work so Roach-O reaches your kitchen the right way. Meanwhile, early users across Mumbai are already testing it — and the waitlist hears the moment we launch, first.
Soon, starting with Mumbai. The waitlist is notified first, before anyone else — by WhatsApp.
The locked ₹99 launch price per packet (MRP ₹120), first access to the first batch, and priority for the free beta-tester program.
Roach-O is a bait — it draws the hidden roaches out of the nest to feed. More appearing on day 1–2 means it's working. Half are gone by day 4, and by day 7 the kitchen is clean.
It's for external use only and must never be eaten. Place it where children and pets can't reach, keep it off food-contact surfaces, and wash hands after applying. Full instructions come with every pack.
Selected Mumbai households receive free trial packets, use them for 7 days, and tell us what happened — photos and honest feedback welcome. No payment, no obligation.
When you join, you get a personal code. Share it on WhatsApp — when 3 friends join with your code, you jump the queue and earn a free packet at launch.